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Laufásvegur 35
101 Reykjavík


Helicopter is an established Icelandic boutique high street label. With the foundations of comfort alongside flattering simple cuts, the designer, Helga Lilja, has taken inspiration from that which is closest to her. Whether its her grandmothers music, artwork by her mother or the raw beauty of Icelandic nature, it has all played a part in the creation of the prints and colour blocking, defining the signature look the label has today.


Designed in Iceland but made in Latvia, Helicopter's designs are flattering and colourful and made with love.